UI/UX Design • Brand Design • Graphic Design
Client
Teehaven
Year
2024
Service
E-commerce
Overview
TeeHaven is an upcoming e-commerce platform enabling users to design, customize, and order printed apparel (t-shirts, hoodies, etc.) with no minimum order requirements. As lead UI/UX designer, I crafted a smooth end-to-end experience, from a browser-based design studio to checkout, to address Ghana’s lack of accessible, affordable custom printing solutions online.
The Problem
Market Gap: Ghanaians had no local platform for small-batch custom apparel, forcing reliance on expensive overseas vendors or low-quality local printers.
Technical Hurdles: Initial plans for a 3D design preview tool were scrapped due to rendering complexity, requiring a pivot to a lightweight 2D solution.
User Friction: Non-designers struggled with overly technical tools, while businesses needed bulk-ordering flexibility.
My Solutions
1. Designing the Core Experience
2D Design Studio: Pivoted from 3D to a vector-based editor with dynamic layering, drag-and-drop assets, and real-time mockup previews. Added a “Bulk Buy” feature for businesses to replicate designs across multiple products (e.g., 100 t-shirts).
Template Library: Curated 200+ pre-designed templates (abstract, geometric, typography) to jumpstart creativity.
2. Streamlined E-Commerce Flow
Product Customization: Users select a product (e.g., hoodie), choose colors/sizes/quantity, and enter the design studio all in 4 clicks. Auto-save functionality prevents data loss during interruptions (common in areas with unstable internet).
Transparent Pricing: Real-time cost calculator updates based on product type, quantity, and design complexity. No hidden fees; pricing includes taxes and delivery.
3. Order Management & Logistics
Dashboard Tracking: Users monitor order status (design approval, printing, shipping) with delivery ETAs.
Key Features
Real-time pricing & delivery calculator.
Bulk order tools for businesses and events.
Browser-based design studio.
Real-time order tracking.
Impact
Currently in development, launching Q4 2025.
CONTACT ME TODAY AND LET'S BRING YOUR VISION TO LIFE!
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